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Epson introduces augmented reality smart glass technology for the first time at the Singapore night race to Epson guests in the MERCEDES AMG PETRONAS Formula OneTM Team Garage

Press Release   •   Sep 16, 2016 09:35 +08

Singapore, 15 Sept 2016 – Epson’s Moverio smart glass technology will be introduced at the Singapore night race for the first time, to guests of Epson in the MERCEDES AMG PETRONAS garage, enhancing their trackside race hospitality experience through augmented reality technology.

The MERCEDES AMG PETRONAS garage is the nerve center of the team’s racing operations and a hospitality tour of the garage provides an exclusive experience for guests of Official Team Partner, Epson, where they can experience a behind the scenes look at the functional areas, where racecar assemblies are prepared and where car performance is tracked and analysed.

With the Moverio smart glasses, the viewers’ experience takes on a different visual dimension. Projected contents are overlaid on the lenses of the glasses, showing team related content such as the anatomy of the racecar, race day roles of engineering staff, a pit stop explained in slow motion and more. Contextual content from videos to social media feeds can also be screened to display directly in front of viewers.

“The combination of smart glasses and augmented reality technology today brings much potential to enhance the viewing experience of guests. We look forward to delivering new and exciting visual experiences to viewers through Moverio, in partnership with our customers and independent software vendors,” said Siew Jin Kiat, Regional General Manager (Southeast Asia), Visual Instruments, Epson Singapore.

As an Official Partner of the MERCEDES AMG PETRONAS Formula OneTM Team, Epson works closely with the team, leveraging its partnership to enhance the race viewing experience for its guests. The Moverio experience in the team garage will continue to be a regular feature for guests of future races.

View more on how the MERCEDES AMG PETRONAS Formula One™ Team enhances its garage tour guest experience using Epson Moverio: https://www.youtube.com/watch?v=6ulOmU1Zfuk

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About Epson

Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.


Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 67,000 employees in 90 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts.

http://global.epson.com/

About Epson Southeast Asia

Since 1982, Epson has developed a strong presence across major markets in Southeast Asia. Led by the regional headquarters, Epson Singapore Pte Ltd., Epson Southeast Asia spans an extensive network of 10 countries, and is responsible for delivering and supporting Epson’s cutting-edge consumer and business digital imaging products to the customers of these markets through its comprehensive infrastructure of over 360 service outlets, 10 Epson solution centres and 8 manufacturing facilities. http://www.epson.com.sg

Media Enquiries:

Cherie Ho Asst PR Manager Epson Singapore (Southeast Asia)

Email: cho@esp.epson.com.sg

Hp: 9479 9424

DID: 6586 5567

Stephanie Lee Assistant Marketing Manager Epson Singapore

Email: slee@esp.epson.com.sg

Hp: 9220 6158

DID: 6586 5586

Lim Wee Ling Asia PR Werkz for Epson Singapore Email: weeling@asiaprwerkz.com

Hp: 9768 6827

DID: 6812 9808

Epson is the world's leader in digital imaging solutions. The company’s Singapore operation is also the Regional Headquarters of Seiko Epson Corporation. The company markets and supports Epson printers, scanners, projectors, electronic devices including liquid crystal displays, semiconductors and system devices in South East and South Asia. www.epson.com.sg

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