SINGAPORE, 25 MAY 2021 – Epson has joined forces with National Geographic to promote the protection of the world’s permafrost – the frozen ground beneath the polar regions of the earth – in its newly launched ‘Turn Down the Heat’ campaign.
The campaign comes as scientists predict the world’s permafrost will thaw entirely by 2100, drastically changing ecologies, raising global sea levels, and releasing over 950 billion tonnes of methane into the atmosphere. Together, Epson and National Geographic aim to raise awareness of how people can reduce their own impact of global warming, from homes to offices and other businesses.
‘Turn Down the Heat’ is fronted by National Geographic Explorer, Dr. Katey Walter Anthony, who oversees arctic observatories in Alaska and Russia to monitor the long-lasting impact of climate change. Her pioneering research into the protection of permafrost is featured in a series of videos, infographics and online content in collaboration with Epson and National Geographic and can be found at https://www.epson.com.sg/heat-free
Dr. Anthony commented: “The Arctic is literally melting before our eyes. We estimate that up to 10% of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth. What happens in the Arctic does not stay in the Arctic. Our choices really do matter in work and in life. And when businesses and people make smart decisions about what technology we use, that will also make a positive difference for our environment.”
Saving energy is essential in the fight against global warming, but numerous technologies in both businesses and homes consume significant volumes of it on a daily basis. Epson’s pioneering range of printers with Heat-Free Technology buck this trend, reducing environmental impact by using low energy and few replacement parts.
Epson global president Yasunori Ogawa commented: “Sustainability is at the heart of everything we do at Epson, and we are committed to not only lowering our own environmental footprint but helping customers to do so too. We hope to make a difference in overcoming global environmental issues with our customers and business partners through our technologies.”
Earlier this year, Epson Southeast Asia launched its sustainability campaign, Be Cool, to remind customers that productivity and sustainability do not have to be mutually exclusive. Through the campaign, Epson Southeast Asia urges businesses to Be Cool and discover how Epson’s printing technologies make the sustainable choice a simple one.
To promote awareness around sustainability to consumers, businesses and partners, Epson Southeast Asia will activate its teams in Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam throughout the year for strategic in-market activities that will bring Be Cool and Turn Down the Heat closer to audiences, as well as support the realisation of UN SDGs No. 12 (responsible consumption and production) and 13 (climate change), which the region has identified as priorities.
“We want to create environmental value across SEA to help achieve our global vision and regionally-defined UN SDGs,” says Epson SEA Regional Managing Director, Siew Jin Kiat. “Guided by these parameters, we will be working more aggressively with businesses across the region for a co-created journey towards greater sustainability using Epson’s technologies.”
About Heat-Free Technology
Epson Heat-Free Technology does not require heat in the ink ejection process. Instead pressure is applied to a Piezo element, reducing environmental impact while increasing productivity without compromise.
Heat-Free Technology brings four benefits:
Low power consumption saves energy and money
Low intervention increases productivity
Learn more about Epson’s Heat-Free Technology here: https://www.epson.com.sg/heat-free
Epson is a global technology leader dedicated to becoming indispensable to society by connecting people, things and information with its original efficient, compact and precision technologies. The company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Epson is proud of its contributions to realizing a sustainable society and its ongoing efforts to realizing the United Nations’ Sustainable Development Goals.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.
About Epson Singapore
Since 1982, Epson has developed a strong presence across major markets in Southeast Asia and South Asia. Led by the regional headquarters Epson Singapore, Epson’s business in Southeast Asia spans an extensive network of 11 countries with a comprehensive infrastructure of close to 500 service outlets, 7 Epson solution centres and 7 manufacturing facilities.